Twitter Pro Tips: How to Make the Most of Your 140 Characters  

Cute Blue Bird, a hand drawn vector illustration of a cute blue bird with shadow backdrop (on separate group).Why I Love Twitter More Than Facebook

Twitter is one of my favorite sites to use each week. My followers and the accounts I follow are all part of a community of people who care about the issues and topics I do. It includes people like:

  • Leaders in my industry (Internet marketing)
  • People interested in politics
  • People who love keeping up with science and environmental news

The system is fast, easy to use, and perfect for sharing tweets about what is happening in the moment. I personally prefer Twitter because it is a simple system that makes it easy to communicate with others. Many well-known and famous people, leaders, and influencers write their own tweets and engage on the system. Twitter is also a great tool for driving traffic back to your website if you are regularly creating content. Give people a reason to read or watch what your company or organization is publishing/sharing each week and they will gladly click through to your site.

How Twitter Can Benefit a Business or Organization

Outside of my personal preferences, Twitter is a great tool for making actual connections. It may not be the best for selling jewelry online or convincing people to attend your music festival, but it is great for the following:

  • Developing a personal brand
  • Networking
  • Establishing thought leadership
  • Sharing resources
  • Making personal connections with the media and journalists
  • Learning/teaching new things
  • Participating in events
  • Listening to the market
  • Providing customer service
  • Contributing to important conversations

If you are using Twitter and hope it will increase website traffic and—in the long run—sales, then there is one thing you must commit to: being a part of the community and spend time connecting with the community in intentional ways. Beyond this, there are a few pro tips you can follow in order to make the most out of your Twitter presence and to generate leads, partnerships, attention, sales, and advocates.

7 Twitter Pro Tips

  1. Choose who you follow wisely. The number one way to increase your followers is to follow others. Make sure you choose people, companies, media, and organizations that share your target audiences, align with your values, share valuable information you care about, and are active and engaged.
  2. Upload videos directly to Twitter. This will give you access to deeper tracking and more information about your video’s performance.
  3. Reply to everyone who mentions you! Keep the conversation going and let people know you heard them after they re-tweet or reply to you.
  4. Don’t auto-post your Facebook posts to Twitter. One of the things Twitter members hate most is having Facebook posts automatically tweeted. If you want to get results on Twitter, participate in this specific community.  
  5. Link people back to your website or blog. One of the perks of being on Twitter is that many members are used to clicking on links for more information. If you have content on your website or blog you want to promote, write a great tweet and share the link. If you know certain followers might be interested, mention them in the tweet.
  6. Create and use hashtags. Hashtags can help you join conversations, highlight important topics, and increase the relevancy of your tweets. Do hashtag research. Find out what people are talking about by listening. If you want to create more brand engagement, create your own hashtags. Stick to including a maximum of 2 or 3 hashtags per tweet.   
  7. Watch what is trending and get involved. Many companies and people that achieve success on Twitter are watching trends, becoming part of important conversations, and referencing news or events happening in the moment. This allows your account to become part of a larger community and gain more exposure to people, businesses, and organizations you’ve never met or heard of before.

Don’t Believe the Hype—Twitter is Still Relevant

There has been a lot of chatter lately about whether or not Twitter is going to last for the long term. Although it is true that the number of new accounts created has slowed a great deal and Twitter is looking to sell (but has not yet found the right buyer), people and businesses currently active on Twitter are very active and easy to engage. If you know your audience is out there tweeting, then don’t miss your chance to develop real relationships and drive more qualified, interested people to your website.

Looking to Keep up with Social Media News and Expand Your Skills?

The JB Media Institute is an in-person and online educational program created to help marketing professionals, small business owners, and people in career transition develop the skills necessary to strategize and manage their own SEO, social media, online advertising, public relations, and tracking and reporting. If you are interested in learning how to create a social media marketing plan based on current best practices, improving efficiency, and generating results, click to find out more about our in-person digital marketing training program in Asheville or our online Internet marketing training platform.

Sarah Benoit Written By:
Sarah Benoit, Director of Training & Lead Instructor for JB Media Institute at JB Media Group.
  • Lindy Dalton

    Sarah, Great piece on Twitter! It clearly communicates the WWWWH of Twitter which newbies of all ages can grasp the basic concepts. You’re really tempting me to join the Twitter generation!

    • Sarah Benoit

      Lindy, so sorry I missed this comment. Thanks for the feedback. I love Twitter. It is a great community to be part of when you build your network with intention.

    • SDB

      Lindy thanks so much! Sorry I did not see this before. I am glad it was helpful.

  • Williamaye Jones

    Hi Sarah, You say here don’t have FB posts automatically Tweeted but what about having Twitter posts uploaded to Facebook, which is what I tend to do. I spend more time on Twitter and will Tweet a few times throughout the day, usually relevant writer stuff (contests, quotes, info) and like that it posts on my FB account–but is this also frowned upon? Should try and engage individually on each site?

    • SDB

      The question is do the tweets that are auto-posted to Facebook actually work for you? Are these posts getting reach and engagement? Typically we see when content is auto-posted from a platform like Twitter to Facebook the Facebook posts don’t perform as well. They do not get as much reach and often get very low engagement. This is because the way a Tweet is formatted is very different from the way a Facebook post would be formatted. Also people on Facebook don’t really use hashtags so if your Tweets contain hashtags it can actually hurt the performance of the Facebook posts. If your posts are getting likes, comments, shares, reactions, etc then don’t worry about it. If it isn’t broken, you don’t need to fix it : ), if however your Facebook posts don’t get a lot of action I would consider turning off the auto-posting from Twitter and creating/scheduling Facebook posts directly on Facebook. Does that make sense?

      • Williamaye Jones

        Thanks, Sarah. I shall keep allowing for now. I do see engagement on FB from the posted tweets, thinking mostly because they are offering writer information, or places to submit writing. When I find some good info that I want to share, I don’t want to have to tweet and then also post on FB, but I can see the need it keeping things separate. It’s all about engagement!! Thanks!