Simple Website Conversion Optimization Tips
Learn ways to increase conversion and move people through your sales funnel once they land on your website. Director of Content Strategy for JB Media Group Leah Quintal takes the ten-syllable-mouthful ‘website conversion optimization’ and breaks it down in less than...4 Examples of Site Architecture that Nail UX and SEO
Google has been underscoring the importance of user experience (UX) for some time now. It makes sense. Sites that are designed for good user experience make for a better internet experience for all, and that is Google’s bottom line. Happy users equate to better...
Pop Quiz: Picking Topics for Your Content Marketing
How good are you at juggling? Can you keep two balls in the air? What about four? In our new guide, From Keyword Research to Content Strategy (part of our Digital Marketing Toolkit), we look at four factors you need to consider when you’re choosing topics for your...
5 Ways to Ensure Your Video Marketing Strategies Increase Social Engagement with Sarah Benoit
If you were to scroll through your social feeds right now for a few seconds, you’d likely see many videos from friends, advertisers, and businesses. By conveying your message in an engaging way, video is a huge part of how content is produced and shared on the...Email Marketing 101: MailChimp Edition
While I’m not the resident email expert at our agency JB Media (I’ll leave that to Email Marketing Manager Kirsten Campbell), I do manage the email newsletters for the JB Media Institute. I’ve learned a thing or two over the past couple of years, including how...
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