You’re not just doing business. You’re solving urgent problems. You’re making the economy work for more people. You’re leading the clean energy revolution. You’re improving people’s health. You’re dismantling the patriarchy. You’re extending opportunity to those who need it. You’re overturning the status quo. You’re on a mission every day.
So are we. JB Media is a digital marketing agency dedicated to increasing the reach and impact of mission-driven companies and organizations—and we can help you take your success to the next level. We bring expertise, passion, and creativity to every campaign. We work collaboratively with you to fulfill your goals. We offer training to build your in-house marketing capacity. And we’re invested. Helping you build a better world is our mission.
Marketing Your Social Enterprise, Nonprofit, or Cause
We offer a full range of online marketing services, and we target our approach to deliver the highest return on your investment.
We can assess your website, social channels, and advertising, providing data-driven feedback to identify strengths, weaknesses, and priorities for improvement.
We provide expert digital marketing strategies, SEO research, competition analyses, and content plans—so the investments you make on the Internet will get strong results.
Your story is a big part of why people choose to support you. Our creative team can help you tell the stories at the heart of what you do and illustrate your impact across a range of digital marketing channels.
You need high-quality content—websites, articles, blogs, press releases, guides, and more. Don’t like writing? Don’t have time? Our team of professional writers can convey your message in your voice.
We manage highly targeted advertising campaigns, including Google AdWords, Google Grants for nonprofits, and social media advertising. We’ll maximize your ROI as you connect with new audiences.
Want to learn how to do your own Internet marketing? We’ll support you with customized coaching and training. We also offer the JB Media Institute—a digital marketing program that covers strategy, search engine optimization (SEO), social media, advertising and PR.
Who Can Benefit from Social Impact Marketing?
We work with clients from promising startups to global leaders, working with businesses, nonprofits, and government agencies that have a social impact story to tell.
Social Enterprises and Social Ventures
We’re a digital marketing firm that get social enterprise. Our work with leaders such as SOCAP and Conscious Company Media that put us at the center of the social entrepreneurship world.
Mission or Purpose Driven Companies
We believe that businesses have a leading role to play in creating the change our world needs—so we’re deeply engaged in supporting the success of mission driven and purpose driven companies.
B Corps Companies
B Corps status is a high achievement that sets you apart from your competition. We’re experienced working with B Corps companies, including some on the Best for the World list.
Sustainable and Green Businesses
Innovative businesses are taking the lead on sustainability—from renewable energy to LEED certification to organic supply chains. Customers are looking for this kind of positive change and we can help them find you.
Triple Bottom Line Businesses
People, planet and profit is a business model that inspires customers and partners. Since you approach your business differently, it makes sense to approach your marketing differently too.
Nonprofits and Causes
We work with powerful local changemakers as well as leading national nonprofits. We’ve worked with nonprofits in fields that include public health, education, human services, environmental protection, and social justice.
Companies with Positive Social Impact
There’s a longstanding tradition that customers support businesses that give back. That holds true in the age of the Internet. Are you fully communicating the good that you do?
Our Track Record With Social Impact Marketing
SOCAP: Social Capital Markets Conference
SOCAP is the world’s largest conference for impact investors and social entrepreneurs. JB Media is the primary marketing agency for this international conference and we’re excited to contribute to its impressive growth. We create engaging website content, curate guest posts, and write articles, including an interview series with some of the movement’s top thought leaders. We develop and execute strategies for email marketing, social media, public relations, and co-marketing. And we get results. In our first year marketing the SOCAP conference, revenue went up by 58% and attendance by 21%.
Conscious Company Media
Conscious Company Media is informing and inspiring a movement to make work more purposeful and more rewarding, by publishing cutting-edge articles and offering educational events. We started working with Conscious Company as they launched a new website, providing technical advice to maintain their SEO standing. We also provided strategies to significantly expand their organic search traffic and social media audiences. In addition, we’re helping them increase attendance at virtual and live events and conferences.
The Collider: Where Climate Science and Business Meet
The Collider is an innovation center that helps businesses across the world respond to the challenges of a changing climate. We support the Collider’s goal of becoming a global hub for climate services by collaborating with their team on a content strategy that establishes their thought leadership. We’re helping them optimize their website, develop authoritative content, and reach new audiences through Google Grants advertising.
Land Trust Alliance: Leading America’s Conservation Movement
Land Trust Alliance strengthens land conservation throughout the United States by leading advocacy on national policy and by building capacity at its 1,200 member land trusts. We helped the Alliance to improve their SEO after a website relaunch. We provided a comprehensive audit and trained their staff in SEO best practices. We also wrote a series of moving stories that show how local conservation projects are changing lives.
BALLE: Strengthening Local Economies
The Business Alliance for Local Living Economies—or BALLE—is spearheading efforts to build strong local economies that work for everyone, throughout the U.S. and Canada. We provide writing support for BALLE’s inspiring Practices and Parables—real stories of businesses that defy “business as usual.” These stories are read and discussed by localist movers and shakers in small groups called Connection Circles.
Tzedek Social Justice Fellowship
Based in our hometown of Asheville, NC, Tzedek is strengthening social justice movements through a unique model: sponsoring fellows to work at local nonprofits while supporting their personal and professional growth. We helped Tzedek optimize their new website to attract the best applicants for the fellowship. We also wrote content to convey the unique value of the program, and we crafted strategies to tell their powerful stories through blogging, email, and social media.
Our VOICE: Ending Sexual Violence
Our VOICE is another life-changing nonprofit based here in Asheville. Our VOICE serves those who are affected by sexual assault or abuse, while working toward a community that is free of sexual violence. As part of our service to our local community, we selected Our VOICE as a community partner in 2014, helping them to raise awareness on social media and in the press as they celebrated their 40th anniversary.
LoLo: Localist Rewards Program
LoLo is a loyalty program that incentivizes people to support numerous local businesses, with a single easy-to-use card and app. JB Media advised LoLo in preparation for its launch in Asheville, developing campaigns that can be replicated as the program expands to other cities. We’ve run effective social media and online advertising campaigns and provided ongoing strategy consulting.
Appalatch: Sustainable Apparel
Appalatch offers lovely all-purpose knitwear that is designed and produced in North Carolina, using a low impact, domestic supply chain and a unique low-waste process—disrupting the clothing industry and changing the way Americans think about our wardrobe. JB Media Group provided a range of services as the company launched, including social media, SEO, public relations, a crowdfunding campaign, and training for their staff.
Outrider: Adventure Vehicles for All Abilities
Outrider produces pedal-electric vehicles for on and off-road adventure. In 2014, this team of young entrepreneurs tried out a new business model—crowdfunding an adaptive-use model that allows physically disabled adventurers to get outdoors, even on extreme terrain. We managed a Kickstarter campaign that kicked you-know-what—meeting fundraising goals and earning great media coverage. We also handled SEO, social media, public relations, and online advertising. And we provided training to Outrider staff, so they could keep their success rolling.
Holistic Holiday at Sea: A Health-Themed Cruise
We’re proud to support Holistic Holiday at Sea, one of our very first customers. Justin Belleme, our founder, comes from a family of entrepreneurs and Holistic Holiday at Sea is a business that his father co-founded. This unique Caribbean cruise focuses on mind-body wellness with a focus on nutrition, movement, and meditation. We’ve been helping to grow this business since it launched in 2003, with a variety of strategies, including highly successful marketing partnerships. We also handle social media, SEO, online advertising, blog strategy and writing, and email marketing for the cruise.