Successful Marketing Strategies to Increase Business Via Internet… Marketing
Compare Internet Marketing to Traditional Marketing
The graph above displays actual sales numbers from a long term client. Their internet marketing efforts cost around $20,000 – $25,000 per year. Magazine Ad 1 costs around $30,000 after a 50% co-promotional partnership with the publisher. Magazine Ad 2 costs around $15,000 after a similar co-promotional discount. The 30,000 brochures mailed to a targeted list of subscribers to their magazine partner costs around $10,000 and their larger mailing to a group of targeted lists costs around $30,000. As you can see all methods are yielding diminishing results except for internet marketing which continues to increase. Inversely, their cost per customer is around $150 from web, $250 per customer from magazine advertising, and between $1000 and $2000 per customer from brochures. That is why the brochures did not mail this year. Their profit margin is around $500 – $700 per customer. The only percentages not represented on the graph include individual sales representatives and word of mouth.
Currently this client is only running a SEO campaign, Google paid advertising campaign, online banner advertising, a newsletter, and advanced social media with direct outreach. We expect significant growth in the online sales numbers this year as the client adds online video production and distribution, blog creation and blogger outreach, and additional social media outreach.
3 comments
Business Gifts
Sep 16, 2011
Internet Marketing as it is more effective and cost-effective. In traditional marketing it is more difficult to quantify results and brand awareness. However, in Internet Marketing we can keep track of these through analytics tools. Companies preferring to go for internet marketing because it targets mass audience effectively.
Corporate Gifts
Nov 4, 2011
More companies are moving away from traditional marketing towards Internet Marketing. In the 1990s advertisers focused on mediums like T.V, radio, and print for their advertising needs, but now companies are accepting that Internet Marketing is more effective and cost-effective. In traditional marketing it is more difficult to quantify results and brand awareness. However, in Internet Marketing we can keep track of these through analytics tools.
Regards,
Business Gifts
SarahB
Jan 11, 2012
I agree with both of these comments, essentially the biggest perk of online marketing and SEO are that they are fully capable of being tracked and an ROI can be clearly calculated and evaluated. It also allows you to reach a larger audience and to target niche audiences. Businesses can target markets and niches clearly and gauge the value a different types of markets.