by Kerry Haze | Mar 27, 2024 | ONLINE ADVERTISING
In the fast-paced world of pay-per-click (PPC) advertising, keeping track of the latest updates to Google Ads can be the difference between an average campaign and a successful one. Staying on top of these changes is the key to remaining competitive online for digital...
by Krista Gargano | Jun 21, 2023 | CONTENT MARKETING, ONLINE ADVERTISING, SKILLS, SOCIAL
It’s no secret that Canva has become a valuable tool for individuals, businesses, and organizations looking to design a large range of assets without the necessity for expensive design software. Its exceptional user-friendly interface makes it a beneficial tool for...
by Kerry Haze | Feb 22, 2023 | EDUCATION, ONLINE ADVERTISING
Google’s website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses...
by Kerry Haze | Jan 9, 2023 | CONTENT MARKETING, IMPACT MARKETING, ONLINE ADVERTISING
How We Maximize Impact with Google Ad Grants for Nonprofits As a marketing and advertising agency, we have been helping qualifying nonprofits apply for, strategize, set up, and maximize their Google Ad Grants for nearly ten years. Some of our most successful clients...
by Peter Frisa | Nov 16, 2022 | CONTENT MARKETING, ONLINE ADVERTISING, SOCIAL
Have you ever noticed that you’re running a Google Ads search campaign, the clicks are high, and CTR is good but you’re not getting any good leads? You’ve been careful setting up your campaigns and everything checks out with the locations you’ve selected, but there...
by April Stolarz | Sep 30, 2022 | CONTENT MARKETING, IMPACT MARKETING, ONLINE ADVERTISING
The Google Ad Grants program has certain eligibility requirements for qualifying nonprofits. As long as a nonprofit continues to meet these eligibility requirements, there is no end to the period that they will receive the Google Ad Grant benefits and no maximum...