Email Marketing 101: MailChimp Edition

While I’m not the resident email expert at our agency JB Media (I’ll leave that to Email Marketing Manager Kirsten Campbell), I do manage the email newsletters for the JB Media Institute. I’ve learned a thing or two over the … Read More >

The “Secret” to Email Subject Lines

Scene: The Q&A segment of an email marketing presentation. Character: Inquisitive audience member who has just been called upon to ask a question. Line: What’s your secret to better open rates? Can you give us some examples of the best … Read More >