Sarah Benoit

Sarah Benoit

Director of Training & Lead Instructor for JB Media Institute

Sarah is an online marketing, SEO, keyword research, and social media strategist dedicated to making the field of internet marketing accessible and understandable to businesses and marketing professionals. She has worked in the internet marketing field since 2003 and began teaching and presenting on related topics in 2006. Sarah provides timely, relevant, and engaging classes and seminars designed to help both advanced and beginner students expand their skills and gain a better understanding of the role websites and the internet play in business promotions, networking, and marketing. She has presented to groups, large and small, on referral marketing, website analytics, writing for the web, SEO, social media, personal branding, digital marketing, and more.

A business owner herself, she founded Creative Original, Inc., a small business web development, consulting, and training firm in Asheville. She also owns and manages, a blog that regularly lists trainings, seminars, networking events, and continuing education opportunities throughout WNC. Sarah is also an ongoing digital marketing and social media instructor for A-B Tech Community College, the A-B Tech Small Business Incubator, and Asheville SCORE. She routinely presents at area conferences including Asheville WordCamp, the Western Women’s Business Center Annual Conference, the Prospering Conference at the BRCC Small Business Center, and more.

A graduate of Leadership Asheville and a member of Asheville 40 Under 40, Sarah enjoys volunteering with area nonprofit organizations and traveling throughout the United States and beyond.

Sarah talks about how she developed the JB Media Institute curriculum

Sarah shares the JB Media Institute at Ignite Asheville

More About Sarah

Internet Marketing Classes

I admire her ability to communicate and teach online marketing in a way that keeps it real. She brings it all home and answers the WHYs of what we do. Her best advice: know what you want your website to do first. Her main goal? Making the internet a better place.

Leah Q.

Sarah is one of the most captivating teachers I have ever witnessed. She has a rare talent to simplify complex concepts and hold an audience while navigating advanced, interconnected subjects.

Justin B.

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