Justin launched JB Media Group in 2011, building on his individual success providing online marketing strategy, consulting and implementation for area clients. Today he leads our fast growing agency and our sister company JB Media Institute.
“I bet on his confidence, his knowledge and his enthusiasm. I saw in him that commitment to become successful or die trying. It was a bet that paid dividends for Grove Park Inn and now for my current clients.”
– Craig Madison, former President and CEO, Grove Park Inn
Blending practicality with imagination, Adrianne develops and integrates processes and systems across the company, ensuring that the creative and strategic team has the support and resources they need to do their best work.
Adrianne wears the most hats of all members of the JB Media team – and wears them well! From operations guru to marketing director or office doula, Adrianne has a way of helping us successfully execute almost every project or idea that flows through this office.
Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. Sarah leverages her years of experience to create timely, relevant, and engaging training content...
Sarah is one of the most captivating teachers I have ever witnessed. She has a rare talent to simplify complex concepts and hold an audience while navigating advanced, interconnected subjects.
Mandy creates quality content that is artfully optimized for Google and other search engines. A skilled wordsmith, Mandy has a keen eye for detail and is at home writing a wide range of content, from SEO articles, blog posts, to editorial features...
Mandy’s dedication to keeping up with the ever changing world of SEO content writing allows me to rest easily knowing that we are on top of the changes in our industry.
Kathleen crafts creative content and supports client PR goals with unflappable enthusiasm. She has a deep appreciation for client relationships and a gift for tapping into the unique voice and branding language for our clients.
‘Talent’ and ‘heart’ are two words that come to mind when I think about how Kathleen operates. With her experience in PR and book editing, she approaches every project with curiosity, attention to detail, and compassion.
Genna supports students participating in both the online and in-person JB Media Institute. A graduate of the Institute herself, she brings both knowledge and enthusiasm to her role and ensures our students have a positive learning experience.
Genna is part guide, part teacher and part cheerleader. Her warmth, positive attitude and proactive approach create a great learning experience for our students.
Peter primarily works inside AdWords and Google Analytics, researching trends and patterns that yield the greatest campaign visibility. He is known for his skill in clearly communicating technical information and for anticipating client needs.
Peter is passionate about the data, targeting, and optimization strategies needed for successful digital advertising campaigns. He is constantly learning and testing new ideas, growing his expertise in this ever-evolving field.
Leah has a writer's love for language and an editor's eye for clarity and style. She writes, reviews, and edits optimized content for clients and within JB Media—committed to consistency and the Oxford comma.
Leah has a natural gift for crafting engaging content that appeals to the intended audience, and subtly, but persuasively, meets the client’s goals. She finds the right story and tells it skillfully every time.
Leading the visual aspects of campaigns, Kristen creates engaging graphics for social media and builds attractive and accessible landing pages and content pieces with cohesive designs.
Kristen is supremely creative, efficient, and collaborative. She has an awesome ability to listen to ideas and transform them into engaging designs. I am grateful she is on my team. Her insight and talent are invaluable!
Tara loves helping processes work more efficiently. As if she were solving a complicated jigsaw puzzle, Tara keeps the big picture in mind and looks at how every piece can fit in.
Tara the Magician supports the team and streamlines process so everyone can do their best work and meet deadlines.
Upbeat and enthusiastic, Sarah is a total people person. Any day when she can support leaders with their digital marketing challenges is a good day.
Sarah has a lot of business savvy. She also has a gift for seeing the potential in people and raising them up. She’s a quick study who likes to get in there, figure out how things work, and make them even better.
A self-declared “data nerd” with a zest for imagination, Laura loves to find creative solutions to complex problems. With a background in architecture and graphic design, she can translate stark numbers into exciting possibilities.
Like a cheerleader and coach, April encourages and guides clients in using social media platforms to share their story and connect with their fans (and people on the sidelines!).
April’s social content always sparkles and brings out the best voice for the client. April is also a skilled strategist and knows how to reach the right audience through careful targeting and testing. She’s great at what she does because she listens deeply, asks smart questions, and always acts with compassion.
David was an early adopter of social media as a marketing method at age 18, and grew with the platforms as they evolved into paid advertising in 2009. This foundation ultimately led him to Google AdWords with a focus in video advertising.
David brings a unique set of skills to the table. He’s experienced with media, data, and web technologies that translate perfectly for managing AdWords campaigns. He is a great listener and always puts the client’s needs first.
Ira got his start as a young executive pup in a book publishing company in downtown Asheville, where he made appearances in titles including Bow Wow Wow and I Love to Draw Dogs.
Ira is an essential member of our team. He reminds me every day to be in the moment, whether that means to stop and smell the flowers or simply enjoy a spot in the sun. This helps all of us be more focused, creative, and effective.
A North Carolina native and registered therapy dog, Lucy was born in 2011 with a love of liver treats and belly rubs. After interning at JB Media as a foster pup in late summer 2017, she was officially adopted in November by human Leah Shapiro.
Lucy is a dependable colleague and an excellent napper. Her snores are quite impressive! Lucy has a thirst for life, which may explain why she’s always drinking from my water bowl. Our days at JB Media are spent sunbathing and swapping beds. We’re both rescues from Asheville Humane Society. I’m so happy she’s here!