by Guest Author | May 21, 2018 | EDUCATION, SOCIAL, WEBINAR
Facebook can be a powerful tool to increase website traffic, drive sales, and provide an interactive platform for customer service. Not sure you’re getting everything you can from your Facebook efforts? Sarah Benoit has shared some tips for success in a recent Digital...
by David Gwaltney | Apr 4, 2018 | EDUCATION, SKILLS, WEBINAR
Within the social media world, video has begun to have a huge impact. According to Forbes Magazine, over 500 million people are watching video on Facebook every day. Internet video traffic will be over eighty percent of all consumer internet traffic in four years....
by Laura Sanders | Mar 12, 2018 | ONLINE ADVERTISING, SOCIAL, WEBINAR
The beginning of the new year is a great time to review your social media strategy and to ensure that your marketing budget is properly optimized to utilize the latest tools for strategies in social media advertising. In a recent Digital Drop-in webinar, Justin...
by David Gwaltney | Feb 23, 2018 | ONLINE ADVERTISING, SKILLS, WEBINAR
One question we receive frequently at JB Media is how much you should spend on a digital marketing campaign. Below, we dive into the many factors that influence this key decision and, ultimately, help you move forward with a successful plan. Note: Budget allocation is...
by Peter Frisa | Feb 7, 2018 | EDUCATION, ONLINE ADVERTISING, WEBINAR
Ready to Pause Keywords in Your AdWords Campaigns? Not So Fast. Google AdWords is the biggest search advertising platform on the web today. The pay-per-click technique means that businesses only pay when someone engages with an ad, which is great for businesses with a...
by Sarah Benoit | Jan 15, 2018 | SKILLS, SOCIAL, WEBINAR
If you’ve been running a business account on Facebook or Instagram, you’ve likely noticed that visuals can drastically affect the amount of attention your social media posts get. While the images can’t just be pretty to look at—they must be in alignment with your...