Ode to the Editorial Calendar

Note: Enormous thanks to Kimberly Daggerhart for her ideas and examples, without which this post would not be possible! Events, press releases, social media, blog posts……how can a busy marketing manager or business owner keep up? What’s more, how can we coordinate all...
How to Pitch the Media

How to Pitch the Media

Chances are your news-worthy event isn’t as exciting as base jumping for charity, breaking the world’s record for the longest underwater kiss (which IS a thing!), or eating your weight in ice cream for climate change awareness. (And if it is, call us!!) Even so, your...