Online advertising provides the opportunity to reach a very targeted audience – those who are already looking for the solutions you provide. This highly qualified traffic is more likely to visit your website to learn more and, most importantly, buy your products or services.
AdWords, Google’s advertising platform, can be a very effective way of reaching that target audience. Online advertising can also serve as a strategy to gain exposure for keywords which would be difficult to achieve high search rankings for organically. Our AdWords management, for both businesses and non-profits, includes regular keyword research, ad creation, and ad testing to ensure your campaign stays current and continues to drive qualified traffic to your site. Test results from professional AdWords management can also provide valuable information to help guide the strategy for a broader search engine optimization campaign.
Not-for-profit organizations can take advantage of Google Grants for free Google AdWords advertising. We have assisted several non-profits in applying for, receiving, planning and executing advertising campaigns through Google Grants. These organizations benefit from additional exposure and our professional strategic management to get the most out of the grant.
In addition to Google AdWords, we also provide strategy, consulting and management of other forms of online advertising:
- Display advertising
- Social media advertising: Facebook and Twitter
- Google product listing advertisements
- Mobile advertising
- Video advertising