SEO & Content Strategy Specialist
Rose draws insights from data to shape clients’ strategies. Having started her career as a writer, she’s sometimes surprised to find herself deep in graphs and spreadsheets—but she’s found that it’s fun pursuing ideas through the maze of data! Rose provides keyword research, SEO strategies, content audits, competition analyses, site architecture plans, optimized content and more—always focused on how best to help the client achieve their goals.
Before joining JB Media in 2015, Rose worked as a freelance writer and marketing consultant, drawing on a background in journalism, nonprofit communications, and public relations. She got her start in online marketing as part of the first JB Media Institute in 2012, and went on to weave these skills into her consulting business.
Rose moved from Charlottesville, Virginia, to Asheville in 2012. In Virginia—her home state—she worked as Senior Writer and Editor (a.k.a. head storyteller) for the Piedmont Environmental Council. She holds two Masters degrees, in literature and writing. Rose loves exploring the mountains and discovering amazing places like the Shining Rock Wilderness, Roan Mountain, and Big Creek. She enjoys yoga, dance, and volunteering in the garden at The Lord’s Acre. She still gets her writing fix through freelance projects for land conservation nonprofits.
Rose is an exceptional communicator. She has a knack for breaking down complicated SEO and content strategies into actionable pieces that our clients can easily understand and execute. That is tough. She’s also warming up to puns.