Leah Shapiro

Leah Shapiro

Lead Editor & Content Optimization Specialist

Leah’s interest in writing is rivaled only by her infatuation with revising. As the primary editor of content, Leah ensures quality and continuity across deliverables for clients and JB Media’s own marketing. She collaborates with fellow writers to ensure clarity and consistency in their work. Leah also creates original content for blogs and website landing pages that fulfills clients’ goals and meets visitors’ needs.

Before joining the JB Media team in August 2016, Leah spent five years in publishing, most recently as chief editor of The Laurel of Asheville, a monthly arts and culture magazine. Previously, she worked as a publicist for an award-winning poet and served the editorial staff at Lark Books. Leah’s work has appeared in several publications, including Travel + Leisure and Our State. She is co-creator of the collaborative booklet Friends with PUNefits, which has been featured at zine fests in Los Angeles, Richmond, Chicago, Chattanooga, Asheville, and Durham.

Originally from Memphis, Leah traded the humidity of 98-degree summers for the fresh mountain air of Asheville nearly a decade ago. Leah is a graduate of the University of North Carolina at Asheville with a BA in Literature and a minor in Psychology.

A stalwart advocate for social justice, Leah volunteers as a one-on-one English tutor through the Literacy Council of Buncombe County and as a crisis response advocate with Our VOICE, which aims to end sexual violence. She also advocates for Planned Parenthood on the Legislative Watch Team, Girls on the Run WNC, and Democracy NC to put an end to gerrymandering and increase voter turnout.

Leah has a natural gift for crafting engaging content that appeals to the intended audience, and subtly, but persuasively, meets the client’s goals. She finds the right story and tells it skillfully every time.

Mandy G.

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