Director of SEO & Content Strategy
As Director of SEO and Content Strategy, Leah serves as both a guide and strategist for clients and Institute students on how to grow and expand organic search traffic. She joined JB Media Group in the Fall of 2011 as a project manager and data analyst bringing a background in Environmental Science and Communication to the data-driven landscape of SEO and Keyword Research.
Leah has previously worked with the US Fish and Wildlife Service as a science writer and project coordinator. She also worked with the Gift of Light for Haiti program which, in 2011-12, distributed solar powered light bulbs to women living in tent cities in Port-au-Prince. Her current volunteer work includes serving on the Board of Directors for the Buncombe County Literacy Council. Leah is from Campbell, New York, and holds a BA in English and Environmental Science from Warren Wilson College.
Leah possesses a rare mind that is equally analytical and creative. She understands the numbers and can eloquently express what they mean in terms that anyone can understand. She also manages to have fun in the process.
Leah has a remarkable capability to master new skills and strategies across the fields of content marketing and SEO. She has gracefully moved through multiple roles at JB Media and has navigated many challenging projects while growing her proficiency in a wide range of technical and creative digital marketing skills.