Kathleen McCafferty

Kathleen McCafferty

Content, PR & Community Outreach Specialist

Kathleen has 15 years of experience working as a copywriter, editor, and marketing specialist. Prior to joining JB Media Group in 2013, she was an editor at Lark Books with several craft titles under her belt. Before that, she was a copywriter for a national natural foods store.

Kathleen is a versatile writer who enjoys creating a range of content, from social media posts, SEO articles, blogs, and e-newsletters, to press releases, presentations, video scripts, or whatever the job calls for!

Kathleen holds an MFA in Writing from Sarah Lawrence College and a BA in English from Creighton University. She hails from Boulder, Colorado, but is happiest in her chosen home of Asheville (10+ years!) with her scruffy terrier, Ira G, at her feet.

She fully absorbs each client’s story, and is able to craft content that expresses the exact right tone necessary. No matter what type of content Kathleen produces, whether they be articles, blogs or press releases, the work is infused with the personality of the company. She seamlessly blends technical SEO elements into creative pieces that tell the story that must be told in an engaging way.

Mandy G.

‘Talent’ and ‘heart’ are two words that come to mind when I think about how Kathleen operates. With her experience in PR and book editing, she approaches every project with curiosity, attention to detail, and compassion.

Leah S.

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