Search engines are still the number one way consumers search for information on the internet. Google still holds down the top spot by handling over 70% of the 500 million daily search engine queries. Is your website ranking in the first three positions for the most important consumer search terms in your market segment? If not, is your site taking the necessary steps in moving toward those top positions?
The search engine optimization (SEO) team at JB Media Group has a truly scientific understanding search engine optimization and we would be honored to help you determine the keywords worth targeting and to execute a focused strategy to help your site move up onto the first page for these keywords.
Keyword Research
The most important step of search engine optimization (SEO) is keyword research. Most sites make one of two major mistakes with SEO. They either target words that are too competitive or words that are not worth the effort because of low search volume. The key is targeting a wide range of keywords within a search volume range that is achievable for a website of the size and PageRank of your current website. It is also crucial that the size and PageRank of your website is actively increased so that as time passes the site can target more competitive keywords.
*PageRank is an algorithmic page scoring system used by Google to determine the value of a website or individual web page. The scoring is logarithmic distribution of all web pages and is represented on a scale of 1 – 10 with 10 being the strongest rank.
On-site Factors – Content Creation and Internal Linking
Search engine optimization (SEO) is a complex synergy of factors. The most important and easiest to control of these factors is the actual content of the website and the way pages on the site are formatted and linked together. Within a website we have a lot of control over how Google finds and indexes content on the site and how well the content is optimized to meet the best practices for search engine ranking.
Off-site Factors – Inbound Linking
The main off-site factor is the quality and quantity of incoming links from other websites. We provide a number of services to help increase the number and quality of incoming links. Within our Search Engine Optimization department the main technique is online article syndication. This involves the syndication of a selection of the articles that we create for your website.