Legal Marketing Institute

Dates: April 29th – June 5th (6 weeks)
Time: Tuesday and Thursday 5:30 – 7:30 pm
Location: 915 Haywood Rd, Asheville NC 28801

Click here for more information about the Legal Marketing Institute…

Summer 2014 JB Media Institute Schedule

Dates: June 17th – July 24th (6 weeks)
Time: Tuesday, Wednesday and Thursday 3 – 6 pm
Location: TBD

What is JB Media Institute?

The JB Media Institute is a comprehensive online marketing training program based in Asheville, NC. The Institute was developed as an extension of the highly successful consulting and custom training program currently offered by JB Media Group.

The Institute was developed to benefit a wide range of students including individuals who desire online marketing skills to better compete in today’s job marketplace, entrepreneurs who require online marketing strategies for new businesses, as well as currently operational businesses looking to bolster the skills of existing internal online marketing support staff.

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Who Should Attend?

The JB Media Institute has been designed for the following audiences:

  • Marketing professionals – Whether you are an internal or independent marketing professional, the Institute will provide value to your business or clients.
  • Administrative staff – Online marketing tasks are increasingly falling onto the task list for administrative staff. Our program is designed to add valuable skills and career development for existing business staff.
  • Entrepreneurs / business owners – Any business owner that relies on the internet for attracting new business will lean how to oversee strategy and manage the implementation of online marketing.
  • Interns – Businesses looking to enhance their online marketing efforts can sponsor an Intern in the program. JB Media Institute can work with existing interns or help recruit and place interns.
  • Skill building – Anyone who feels that their career development or educational development would be enhanced by a comprehensive understanding of online marketing.

What Topics are Covered in the Curriculum?

The curriculum at JB Media Institute covers the full spectrum of tools, strategies, and tactics that make up a complete online marketing campaign.

The program covers the tools and best practices:

  • Social media marketing
  • Search engine optimization (SEO)
  • Online PR
  • Blogging
  • Online advertising

Classes are also included to cover the tools for reporting and strategies for project management, delegation of tasks, and the development of a big picture strategy.

Who Teaches at JB Media Institute?

The primary teachers at the Institute are the lead strategists and online marketing professionals of JB Media Group. Founding members of JB Media Group, including Justin Belleme and Sarah Benoit, teach Institute classes. Other members of the JB Media Group staff and several outside professionals also offer their experience for special topics, and advanced strategies. Students work closely with these industry veterans, who bring to the classroom years of intensive, real world experience in the field of online marketing.