SEO No-Nos: Blogging with No Direction
The Scene: A small business has heard they should blog regularly in order to connect with and grow their online audience. The business has limited budget, resources, and time. In reality they blog infrequently, on a whim, with little to no focus, and no perceived...SEO NO-NOs: Neglecting Site Security
Over the past year Google has noted that site hacks have increased by 180%. That means tens of thousands of website are hacked every day. A site hack can significantly damage your site authority and decimate your organic search traffic. Google may even blacklist your...SEO NO-NOs: Missing Out On Google Search Console and Analytics Integration
What is Google Search Console? Google Search Console (GSC), previously called Google Webmaster Tools, is a free web service that is essentially a Google communication and diagnostic center for your website. GSC is not...SEO NO-NOs: Using Ranking Data to Measure SEO Success
The job of Search Engine Optimization (SEO) is to make your site Google friendly and build site authority on topics relevant to your brand, audience, services and products. Before you begin your SEO work, however, it’s important to know how you’ll determine success....
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