SylvanSport SEO and Online Marketing

SylvanSport designs and manufactures high quality, lightweight camping and cargo trailers at its Brevard, NC facility. Using a primarily US based supply chain, SylvanSport is dedicated to blending utlity, quality and value to create products which inspire the adventurer in all of us. Their GO Camping Trailer has been described by National Geographic Adventure as the “coolest camper ever” and they have recently launched their GO Easy cargo trailer that is so light and compact it can be towed by a motorcycle.

RESULTS:
Organic Search up 6,860%.

“JB Media gets it!  I consistently feel like JB Media provides the best value per dollar spent of any outside service provider.”

- Tom Dempsey, Sylvan Sport

Project

JB Media Group began working with SylvanSport in the fall of 2011. After an in-depth review of their Google Analytics data including traffic sources, visitor behavior and conversion patterns, we began an aggressive campaign to increase organic traffic through search engine optimization. We also evaluated their social media presence as compared to others in the outdoor gear industry then developed and executed a plan to build a stronger online community for SylvanSport through social media management. Website traffic and brand exposure goals were also supported through online public relations promotions by the JB Media team.

SCOPE OF WORK
• Developed or edited 100 optimized website pages (2 year period)
• Active social media account growth and management (6 months)
• Promote online essay contest via 4 month online PR campaign

 

 

 

 


Results

BEFORE JB MEDIA:

 

SEO

• 4,787 total non-branded organic visits (2010 & 2011)

• 2,075 total keyword variations

180 visits – best traffic week from organic SEO

 

Social Media

• 3,000 fans on Facebook

 

Online PR

• Periodic online mentions and reviews with little organization or
strategy

WITH JB MEDIA:

 

SEO

• 328,551 total non-branded visits (2012 & 2013)

• 52,547 total keyword variations

 277,000 landing page video views

•  6,707 visitors – best traffic week for organic SEO

• Change: + 6,860%

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Social Media

• 9,000 fans on Facebook within 6 months

 

Online PR

• 27 blog posts promoting the essay contest

• 1,900 essays entered into the contest

• 24,000 views on contest video

 

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