Cherokee Travel and Tourism

The VisitCherokeeNC.com website introduces visitors to the attractions, events, history, language, and people of the Eastern Band of the Cherokee Indians and is operated by the tribe’s Travel and Tourism Department.

RESULTS:
688% Fan growth during contract

“The purpose of making a marketing investment is getting a return on investment. I have always been more than pleased with ROI from JB Media.”

- Craig Madison

Project 

In late 2012, the Eastern Band of the Cherokee Indian Travel and Tourism Department contracted with JB Media for Internet marketing support to drive additional traffic to visitcherokeenc.com. JB Media was asked to provide assistance in search engine optimization, online advertising, and social media.

 

Scope of Work

Original contract

  • Keyword research
  • SEO strategy development
  • Edit 20 existing web pages for SEO best practices
  • Create 40 new web pages optimized for SEO
  • Develop and deliver 3 custom social media trainings
  • Social media advertising (12 months)
  • Google AdWords management (12 months)

Second contract

  • Create 20 additional optimized web pages
  • Social Media advertising management (12 months)
  • Google AdWords management (12 months)


Results

SEO
Keyword Rankings Before      Rankings 2/17/14    
what to do in cherokee nc 50 3
cherokee nc fishing 19 3
cherokee information 151 10
cherokee arts and crafts 21 3
cherokee music 153 4
cherokee genealogy 61 8
cabins in cherokee >200 9
what to do in the smoky mountains >200 16
Social Media
Before:

12,500 Facebook Fans as of Oct. 2012


After:

86,000 Facebook fans as of March 2014

Average monthly growth rate in 2014: 6,000 new fans per month

Fan growth during contract: 688%

 

Cherokee-Facebook