Internet Marketing Training – Online and in Person
Launched in 2013, the JB Media Institute is a comprehensive Internet marketing training program available as an online course or in-person in Asheville, NC. Our classes teach search engine optimization, social media, online advertising, online public relations, and strategy. Find out more.
Real World Experts, Hands On Learning
The Institute was developed out of our customized Internet marketing training programs created for JB Media Group clients. Because they are rooted in real world experiences, Institute classes provide up to date and in-depth information, strategies, resources, and tools for successful Internet marketing campaigns. Our students learn directly from professionals who specialize in the online marketing subjects they teach in Institute courses. We believe that learning is enhanced through application. Guided by Institute faculty, students create real Internet marketing plans for their own companies, organizations or personal projects.
JB Media Institute - Internet Marketing Training Programs
Comprehensive Internet Marketing Curriculum
The JB Media Institute classes cover the full spectrum of tools, strategies, and tactics included in a complete online marketing campaign:
Social Media Classes
Learn best practices to leverage the right social media platforms to promote your business, brand or product and how to evaluate the success of your efforts.
Search Engine Optimization (SEO) Classes
From the foundation of keyword research and Google Analytics to the latest updates by Google and other search engines, find out the best way to approach SEO to gain traffic.
Online Public Relations Training
Find out the best way to select, pitch and create relationships with the right media to achieve your publicity goals.
Online Advertising Classes
Paid advertising offers businesses and organizations another tool to get brand exposure and reach new audiences. From Facebook ads to Google Adwords and Google Grants for non-profits, there are many options to consider no matter your budget.
Strategy and Core Skills Training
No Internet marketing training program would be complete without tools for reporting, project management strategies, task delegation, and big picture strategy development. These concepts are woven into the overall curriculum so that you can immediately and effectively apply what you learn.
JB Media Institute Faculty
Our instructors for the JB Media Institute classes are online marketing professionals. Institute founders Justin Belleme and Sarah Benoit, as well as additional members of the JB Media team and guest presenters, offer their experience in classes covering special topics and advanced strategies. Students work closely with these industry veterans, who bring to the classroom years of intensive, real world experience in the field of online marketing.
Is This Internet Marketing Course For You?
We offer two options: the in-person course in Asheville, NC, or the online course which you can take anywhere, on your schedule. We designed this digital marketing training program for:
Marketing professionals – Whether you are an internal or independent marketing professional, Institute classes provide expanded skills and knowledge, translating into value for your business or clients.
Administrative staff – Online marketing responsibilities increasingly fall onto the task list of administrative team members. Our training program is designed to add valuable skills and career development for your staff.
Entrepreneurs / business owners – Any business owner that relies on the Internet for marketing and business development will acquire the ability to oversee strategy and manage the implementation of online marketing efforts by staff or outside vendors.
Interns – Businesses looking to enhance their online marketing efforts can sponsor an intern to complete our Internet marketing program on behalf of their company. The JB Media Institute team can work with existing interns or help recruit and place new interns.
Career transition – A comprehensive understanding of online marketing can provide strong career development opportunities and marketable skills.
Ready to learn more? Contact us for details on our upcoming sessions.