Introduction to Content Marketing Course
An online program designed to help you take action.
The teams at JB Media Group and the JB Media Institute have worked together to develop a robust introductory course to help businesses and individuals learn the most critical digital marketing skills necessary to develop a professional content marketing strategy.
Our Introduction to Content Marketing course includes:
- 20 recorded presentations and how-to videos
- The JB Media Digital Marketing Toolkit – a resource with over 20 digital marketing e-books, guides, and templates
Together, these video classes and written materials provide the training and support needed to begin developing a professional, actionable digital marketing strategy.
The course is organized into four sections, each of which includes video classes and accompanying e-books and guides:
What’s Inside: 20 videos and 150+ pages of digital marketing training documents
Learn the basic concepts and best practices of content marketing from experts working in the field. Explore topics like social media strategy, how to create a culture of content, keyword research, writing for search engines, Facebook advertising, partnership marketing, and more.
Watch simple videos on how to set up Google AdWords, use Google Analytics social tracking, navigate Facebook Insights, run reports on different keyword research tools, and more. Learn the basics of these tools and how they can help enhance your content marketing strategies.
E-books and Guides
Read e-books and guides about content branding, content strategy, keyword research, content development, SEO, social media, and marketing partnerships. Find out how digital marketing experts approach the work by being organized, strategic, and intentional.
Templates, Worksheets, and Checklists
Utilize a variety of documents with examples and templates to create a clear content branding strategy, conduct keyword research, develop social advertising campaigns, and build editorial, social content, and campaign calendars.
Written How-tos, Examples, and Case Studies
Read how-to documents on Facebook and Google remarketing, and review experiential case studies on partner and influencer marketing campaigns. Learn to build effective, long-term marketing relationships.
Meet the Instructors
The experts at JB Media Group and the JB Media Institute worked together to share their unique experiences and skill sets. The course includes videos and/or written content by the following team members:
Senior Content Writer & Brand Journalist
Content branding and development
Director of SEO & Content Strategy
Research and strategy
SEO & Content Strategy Specialist
Research, strategy, and optimization
Director of Training & Lead Instructor for JB Media Institute
Founder, Director of Strategy
Content distribution, partnerships, and digital advertising