How do I sign up for the JB Media Institute?

First, fill out our online student registration form. Then we’ll be in touch to confirm your seat. Online students will receive a link to the online learning community via email from our Institute Community Manager where you will pay for your course. In-person students will be invoiced and be sent additional details including directions and what to bring to class.

How can I find out when the next JB Media Institute is happening?

Our Institute home page lists the dates for upcoming sessions of the JB Media Institute. You can expect our online cohorts to launch just about every 6 weeks, and our in-person Institute to run three times a year (Winter, Summer and Fall).

How much does JB Media Institute cost?

Registration for the Online JB Media Institute is $957 in total for a 12-week subscription. Payment is made in three installments: $799 for the first month followed by two monthly payments of $79. On-going access is available at $79 per month until you decide to cancel.

The In-Person Institute registration varies depending on the size of your business with the average investment of $2,000. Contact us for questions regarding pricing for the in-person Institute as well as information regarding discount for students and non-profits.

What types of payments do you accept?

Visa, MasterCard or American Express for the online Institute and checks, Visa, Mastercard or American Express for our in-person program.

How long does the JB Media Institute Internet marketing training program last?

Our online Institute subscription lasts for 12 weeks, with training materials released every week for the first six weeks. You then have an additional six weeks of access to the online Institute to, finish assignments and we offer on-going support via our weekly live calls. On-going access is available at $79 per month until you decide to cancel with weekly calls available for subscribers.

The Asheville-based Institute takes place over 6 weeks.

What is the course schedule? Do I need to participate on certain days or at certain times?

The in-person program has a set schedule where classes are held on Tuesdays, Wednesdays and Thursdays from 2-5 pm for the six week session. Presentations are made available ahead of time in case a class is missed, but the full value of the instruction is not gained from the presentations alone. Class discussions, examples, panels and interactive exercises are important elements of the in-person program.

Our online program offers the greatest flexibility for busy schedules. While we provide new presentations, videos and assignments every Tuesday for the first six weeks, you have access to the material for as long as you have a subscription. Our weekly live calls take place on Mondays at 4:30PM EST for the first 6 weeks and focus on the core curriculum as it is presented. After that, we offer a community wide call every Wednesday at 12:10PM EST available for all subscribers. The calls are all recorded and uploaded to our online learning center and so can be accessed whenever it is convenient for you.

Where does the JB Media Institute take place?

The online program can be accessed anywhere, anytime with an Internet connection. Our weekly live calls are held using the online conference call platform Join.Me with Internet only or Internet plus telephone access available. Calls are recorded and available in the online classroom the following day.

The in-person Institute is held at the Goodwill Training Facility, located at 1616 Patton Avenue, Asheville, NC 28806.

How much time do I need to dedicate to the Online JB Media Institute?

During the first six weeks, there are around 2-3 hours of video materials in the form of presentations and How-To instructions each week. We suggest dedicating an additional 3-4 hours per week for studying the materials and working on the assignments. Most students spread this out over 10 - 12 weeks to lessen the weekly time commitment which is perfectly fine. Others choose to move through the material in larger batches. We offer flexibility and encourage you to take the approach that works best for your schedule, goals and learning style.

In addition to the videos and independent study we also offer a one hour of live Q and A via a weekly live call in webinar. This live call is recorded and shared with students in the case you are not available to participate live.

What is the main objective or goal of the JB Media Institute?

Our aim is to help students rapidly learn enough to develop and execute a professional online marketing strategy based on current best practices used by industry professionals in SEO, social media, online advertising and PR. Our ongoing training program, which students can remain enrolled in after their initial 12-week training period, is designed to help our students keep their skills up-to-date within this ever-evolving industry. By the end of your time with the JB Media Institute, you should feel confident enough in these areas of digital marketing to create a professional strategy and implementation plan to share with our instructors and fellow classmates and then implement immediately.

How did the JB Media Institute come to be? Aren’t you also an Internet market agency?

The Institute was developed out of our customized Internet marketing training programs created for JB Media Group clients. Because they are rooted in real world experiences, Institute classes provide up to date and in-depth information, strategies, resources, and tools for successful Internet marketing campaigns. Our students learn directly from professionals who specialize in the online marketing subjects they teach in Institute courses. We believe that learning is enhanced through application. Guided by Institute faculty, students create real Internet marketing plans for their own companies, organizations or personal projects. We also believe that confident action and implementation is reinforced by having the support offered within our ongoing subscription so that students can ask questions and learn the latest industry best practices rather than navigating the endless array of outdated and often contradictory information available online.

What’s the difference between the in-person and online JB Media Institute?

The main difference between the in-person and the online versions is scheduling flexibility. The in-person program is currently only available in Asheville, NC three times a year. The online program is offered more frequently and is accessible to anyone with an Internet connection anywhere in the world. We have adapted our program to work in an online learning environment and to support greater flexibility in how to proceed through the material.

For locals deciding between the two programs, it’s important to know that there is a difference in the amount of instructor time and interaction that students receive in each program. The in-person class is 9 hours per week with industry professionals available the entire class. The online class includes approximately 2-4 hours of video content per week plus optional assignments and students receive one hour per week (for 12 weeks) of direct, live instructor time. The instructors also answer questions and provide feedback in the online forum as well to help replicate the support provided in our face-to-face program.

Also, the online Institute subscription lasts for a total of 12 weeks whereas the in-person Institute is complete after 6 weeks.

Who are the instructors of the JB Media Institute?

Our instructors are online marketing professionals currently working the field which provides depth of knowledge coupled with real-time examples and best practices. Institute founders Justin Belleme and Sarah Benoit, as well as additional members of the JB Media team and guest presenters, offer their expertise in classes covering special topics and advanced strategies. Students work closely with these industry veterans, who bring to the classroom years of intensive, real world experience in the field of online marketing.

What will I learn in the JB Media Institute?

Our program covers the full spectrum of tools, strategies, and tactics included in a complete online marketing campaign:

  • Social Media Classes - Learn best practices to leverage the right social media platforms to promote your business, brand or product and how to evaluate the success of your efforts.
  • Search Engine Optimization (SEO) Classes - From the foundation of keyword research and Google Analytics to the latest updates by Google and other search engines, find out the best way to approach SEO to gain traffic.
  • Online Public Relations Training - Find out the best way to select, pitch and create relationships with the right media to achieve your publicity goals.
  • Online Advertising Classes - Paid advertising offers businesses and organizations another tool to get brand exposure and reach new audiences. From Facebook ads to Google Adwords and Google Grants for non-profits, there are many options to consider no matter your budget.
  • Strategy and Core Skills Training - No Internet marketing training program would be complete without tools for reporting, project management strategies, task delegation, and big picture strategy development. These concepts are woven into the overall curriculum so that you can immediately and effectively apply what you learn.
I only need help with SEO. Can I take classes on just one subject?

The JB Media Institute is designed to give you a complete digital marketing toolkit, and we believe you need to use more than one, if not several components of digital marketing (i.e. social media, SEO, online PR, online advertising) to be successful. Online marketing today is very interconnected and one element rarely works well by itself. For that reason, we do not offer training on just one aspect of Internet marketing. While we realize that you may not need in-depth training on each subject covered in the Institute, we think you’ll find that having a greater understanding and broader knowledge of Internet marketing and how all the elements interact will increase your success.

I’m interested in taking the online JB Media Institute, but I’m new to online learning. Is that a problem?

Whether you’ve taken an online course in the past or are completely new to e-learning, you will easily be able to navigate our online classroom. Before starting the Institute, you will create a username and password to use each time you log into your account. Upon log in, you’ll have the option to view your course materials and access the community forum where discussions are held and assignments are posted. You’ll receive a full tour of the online classroom during your first Monday night live call, and you’ll have the chance to ask any questions about the format of the online classroom so you are ready to proceed with confidence.

What happens at the end of my first 6 weeks of the JB Media Institute? What about at the end of the total 12-week subscription?

At the end of the first six weeks, we will provide instructions on when to submit your action plan for feedback from our instructions. You’ll also be transitioned from your individual cohort to our full learning community (it’s seamless, we promise). There you’ll continue to interact with our instructors and connect with other alumni of the program. You’ll continue to have access to all the course materials so you can complete any outstanding assignments. You’ll also be invited to our weekly community call (replacing your weekly cohort call) for on-going support and learning from our instructors. You can remain in the learning community with access to learning materials including new videos for as long as you are a subscriber.