How To Protect Yourself From Click Fraud on your PPC Campaigns
Have you ever noticed that you’re running a Google Ads search campaign, the clicks are high, and CTR is good but you’re not getting any good leads? You’ve been careful setting up your campaigns and everything checks out with the locations you’ve selected, but there...
LinkedIn Marketing Best Practices: Paid & Organic
Looking for the best social media platform for B2B lead generation and brand awareness? LinkedIn is what you’re after. LinkedIn is a business social media platform with a vast community of working professionals and businesses. It’s an excellent platform for free...
Is Your Nonprofit Ready for a Google Ad Grant? And, If Not, What Your Organization Can Do to Prepare for Success
There are plenty of reasons why a nonprofit would be interested in applying for a Google Ad Grant, which can grant up to $10,000 of free, in-kind Google search advertising every month, but before you can start reaping the benefits of a Google Grant, your nonprofit has...
The Smartest Way to Allocate Your Digital Advertising and Marketing Budget
When it comes to planning your digital advertising budget, there is one piece of advice that I have to offer that you might not expect coming from a marketing agency. Of course you want to get the best return on investment for your limited advertising...
You Need an Ethical Marketing Policy: 6 Benefits for Companies (Especially B Corps)
If you don’t already have an ethical marketing policy in place for your business, you should strongly consider creating one now. I know from personal experience that the process of creating new policies can be tedious and time consuming. But it is still worth...
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