Q&A: GA4 vs. Universal Analytics

Q&A: GA4 vs. Universal Analytics

Google’s website analytics platform is going through a major change that will sunset the old Universal Analytics property (UA) this summer and replace it with their new reporting platform—Google Analytics 4 (GA4). As the deadline quickly approaches, businesses...
The Top 5 Digital Marketing Trends for 2019

The Top 5 Digital Marketing Trends for 2019

Anyone involved in the digital marketing world knows this industry is truly ever-evolving, requiring all of us to stay on our toes. But how do you know what’s just a “fad” (Pokemon Go, anyone?) and what’s here’s to stay? In this free Digital Drop-in webinar from...