Many website companies use graphs and data to show the results of search engine optimization and marketing efforts. It is important to understand how all of a business’s marketing efforts combine to create results. Internet marketing can create results, as well as traditional marketing, PR, advertising and branding strategies. In SEO a website can be found by general keywords and phrases or by the brand name and keyword terms associated with the brand.  A company can have SEO goals for general and brand specific keywords, but it is important to understand these goals are met using different methods.

SEO Results

There are two graphs included in this case study.

Graph 1 –  Increase in Overall Organic Search Traffic Including Brand Traffic

This graph shows how the website’s organic search traffic during 2011. It also shows 40,550 Visits on the site between January and December of 2011. These visits were generated by a variety of keywords including the website, company and product names.

Graph 2  –  Increase in Actual Organic SEO Traffic Created by General Consumer Searches

This graph shows that when brand specific traffic is filtered out the actual number of Visits generated from consumer searches completed by now potential customers with no previous knowledge of the brand name is 4,843 Visits as opposed to 40,550 Visits. It essential for any company to understand the importance of all the website analytics, data, and figures so website performance can be clearly tracked and understood.